Founded in Taiwan by Messrs. Jimmy Chen, Jack Chiang and Eric Chao to produce women’s footwear for US retail customers
Commenced China operations with the establishment of the Stella Footwear Factory in Changan, Dongguan
Established Seville Footwear Factory in Changan, Dongguan for the development and manufacture of men’s casual footwear for leading companies like Clarks, Rockport, Timberland and Wolverine
Entered into an exclusive finished footwear supply arrangement with Golden Star Company Limited for the manufacture of men’s casual and fashion footwear in Vietnam
Expanded production capacity in China with the expansion of Seville Footwear Factory
Established Selena Footwear Factory in Dalingshan, Dongguan to cope with our increased production and range of women’s fashion shoes
Established Longchuan Simona Footwear Factory in Longchuan, Heyuan as a wholly foreign-owned enterprise in the PRC
Established and extended Dongguan Stella Footwear Factory in Dalingshan, Donguan, a wholly foreign-owned enterprise, for the manufacture of women’s casual and fashion footwear
Developed and manufactured footwear for high-end brands
Launched retail operation and opened the flagship Stella Luna store in Shanghai
Listed on The Stock Exchange of Hong Kong Limited on 6 July 2007
Expanded our retail market capabilities with the launch of our contemporary lifestyle footwear brand What For in China
Revenue exceeded US$1 billion.
Annual manufacturing capacity reached 50 million pairs
Opened the 100th Stella Luna Store.
Number of What For Stores reached 60.
Open the 200th Store at Dubai Mall in July.
Diversified into inland China
Launched new men's affordable luxury footwear brand - JKJY
Opened Stella LunaStores in Paris
Opened What ForStores in Paris
Established footholds in Philippines and Myanmar, adding two more countries to our South East Asia portfolio.