Key Milestones

1982

Founded in Taiwan by Messrs. Jimmy Chen, Jack Chiang and Eric Chao to produce women’s footwear for US retail customers


1991

Commenced China operations with the establishment of the Stella Footwear Factory in Changan, Dongguan


1995

Established Seville Footwear Factory in Changan, Dongguan for the development and manufacture of men’s casual footwear for leading companies like Clarks, Rockport, Timberland and Wolverine


1998

Entered into an exclusive finished footwear supply arrangement with Golden Star Company Limited for the manufacture of men’s casual and fashion footwear in Vietnam


Expanded production capacity in China with the expansion of Seville Footwear Factory


1999

Established Selena Footwear Factory in Dalingshan, Dongguan to cope with our increased production and range of women’s fashion shoes


2000

Established Longchuan Simona Footwear Factory in Longchuan, Heyuan as a wholly foreign-owned enterprise in the PRC


2003

Established and extended Dongguan Stella Footwear Factory in Dalingshan, Donguan, a wholly foreign-owned enterprise, for the manufacture of women’s casual and fashion footwear


2004

Developed and manufactured footwear for high-end brands


2006

Launched retail operation and opened the flagship Stella Luna store in Shanghai


2007

Listed on The Stock Exchange of Hong Kong Limited on 6 July 2007


Expanded our retail market capabilities with the launch of our contemporary lifestyle footwear brand What For in China


2008

Revenue exceeded US$1 billion.

Annual manufacturing capacity reached 50 million pairs

Opened the 100th Stella Luna Store.

Number of What For Stores reached 60.


2009

Open the 200th Store at Dubai Mall in July.


2010

Diversified into inland China


2011

Launched new men's affordable luxury footwear brand - JKJY


2012

Opened Stella LunaStores in Paris


2013

Opened What ForStores in Paris


2014

Established footholds in Philippines and Myanmar, adding two more countries to our South East Asia portfolio.


2015

Completion of inland migration strategy - securing more stable labour supply and costs at Italian quality, underwriting Stella’s future growth.


2016

Retail brand Stella Luna entered new markets, including Hong Kong and the United States for the first time through renowned department stores such as Lane Crawford and Barneys New York.